New App Calls Uber If You’re Drunk
A new breathalyzer app will help drinkers determine when they’ve had too much, and will even help facilitate getting them a safe ride home.
Breathometer, a company which first received national attention on the ABC reality show Shark Tank, has released a new device called the Breeze.
It retails for about $100 and is available both online and in Best Buy stores. Available for both iOS, Android and Bluetooth devices, it registers customers’ blood-alcohol level by having them blow into the Breeze and then transmits the information to the phone for an instant reading.
The Breeze even gives the option to call a ride from smartphone ride service Uber, look up Yelp listings of local cab companies or find nearby hotels to rest for the night.Once a person’s blood alcohol level is determined, it tells them how long it will take them for to sober up and process the alcohol. If their blood alcohol level is determined to be over the legal limit, the Breeze even gives the option to call a ride from smartphone ride service Uber, look up Yelp listings of local cab companies or find nearby hotels to rest for the night.
A Brilliant Idea
Since launching in September 2012, Breathometer CEO Charles Yim has raised over $5 million in funding. “This allows you and others to quickly check and (decide) should I Uber home, should I take a cab or am I good to go,” said Brian Sturdivant, vice president of marketing. “This is really about consumer awareness and being able to make the right decision and learn more about yourself…we want people to make smart decisions ahead of time. Intoxication begins with the very first drink.”
Driver Safety Information
Uber drivers in Chicago will also be held to the same standards when it comes to driving while impaired.
Last month, South Side Alderman Roderick Sawyer forbid ride-sharing companies from hiring drivers that have not passed a drug test from a company administered by City Hall.
Although full-time drivers are now required to be tested annually, the same rule surprisingly does not apply to part-time drivers. Any driver with a positive test would be barred from operating a ride-sharing vehicle for a year and would need to pass a drug test before being rehired.
Companies who do not adhere to this policy will be fined $500-1,000 per day. “We want to make sure our constituents are safe and have a safe ride,” said Sawyer. “It’s just a common sense approach.”
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Photo Source: istock