Former Reality Star Looks to Launch Marijuana Line
Bethenny Frankel reportedly cleared more than $8 million after selling her Skinnygirl cocktail line, but that wasn’t enough. Now she’s set to create a whole new empire by taking on the marijuana industry.
Weed Gets a Reality Star Spin
The “Real Housewives” star and former talk show host is reportedly planning to create her own line of Skinnygirl marijuana. The brand will be sold in Alaska, Colorado, Oregon, Washington and any future state where recreational cannabis is legal. Frankel reportedly isn’t a pot smoker herself, but still wants to take advantage of the current lack of “diet weed” on the market.
“It will be a specially engineered strain of pot designed to not give you the munchies,” said an insider to Us magazine. “She read about how profitable the cannabis industry is and wants to get in on that.”
Frankel was photographed visiting a marijuana dispensary earlier this month in Aspen, Colorado, and previously tweeted about her experience seeing pot on full display in the ski resort town. “OMG it’s the craziest thing to see marijuana legal in Aspen,” she wrote on Dec. 20. “People walking into pot stores like it’s the @Gap #prohibitiondone.”
If the plans move forward, Skinnygirl marijuana would become a part of a brand that also sells sparkling waters, popcorn, sweeteners and shapewear.
Celebs Want a Piece of the Pie
Frankel certainly wouldn’t be the first celebrity to try and cash in on the booming marijuana industry, but the famous faces who have done so have almost exclusively been rappers.
Snoop Dogg sells his own brand of rolling papers and endorses Kurupt’s Moon Rocks, a bud dipped in concentrated weed oil. Redman has served as the spokesman for an L.A.-based cannabis company called Caviar Gold, while Wiz Khalifa sells his own brand of marijuana called Khalifa Kush.
One of the more surprising celebrity pot endorsements came from singer Melissa Etheridge, who helped launch a line of cannabis-infused fine wines via a medical marijuana dispensary in California. Ninety cases of the wine are available for sale for anyone with a medical marijuana card and promise a “full body buzz.”
Etheridge called the new venture a “passion project” that took shape shortly after she was diagnosed with breast cancer in 2004. The singer credits medical marijuana for pain relief and combating nausea brought on by chemotherapy.
Additional Reading: He Changed His Mind About Marijuana Laws. Why?