Addiction Therapeutic Services

Josie Herndon, Founder and CEO of Addiction Therapeutic Services, has been working in the field of Healthcare, Behavioral Health and Addiction Services since 1987. She started her journey in her hometown, Loma Linda, where she worked at the Loma Linda Medical Center and Behavioral Medicine Center. In 2000, Josie helped start Hemet Valley Recovery Center as the Director of Admissions and Business Development. Honoring her passion for starting up and branding treatment centers, she founded a national marketing and events agency called Villareal & Associates, Inc., which has been instrumental to the success of many addictions treatment facilities over the last twelve years. In 2008, Josie expanded the function of Villareal to include an educational component and founded RecoveryView.com, an online journal and Continuing Education (C.E.) website. The online forum has helped many experts in the field to spread their knowledge as well as learn from fellow addictions professionals. In 2011, Josie decided to delve back into the hands-on world of addictions treatment. She was appointed interim CEO of Astoria Pointe in Oregon where she was a shareholder. Seeing first-hand that women CEO’s in the field of behavioral health care needed a place for support and advice, she helped to found the Women’s CEO Global Alliance where she continues to serve on the Board of Directors. Josie continued her path as a leader in the field and became a shareholder and CEO of Awakenings by the Sea in Oregon and Desert Palms in California. In 2012, she harnessed her knowledge and passion for running high-quality treatment centers and put all of her energy toward starting Addiction Therapeutic Services. She has relinquished shares and positions at all other facilities and is fully focused on providing the highest quality of care at Addiction Therapeutic Services. She runs ATS with her husband, Jim in beautiful Palm Springs, California.

Saleem Noorali, M.A., L.C.S.W., is a psychotherapist with over two decades of experience. Having worked in various settings including non-profit, governmental and private practice, his experience in behavioral health runs the gamut. Saleem’s experience in trauma and relationship counseling as well as addictions helps him to bring a well-rounded perspective to Addiction Therapeutic Services. He calls his therapeutic style, “Compassion Attentive Therapy” because it refocuses clients on the practice of compassion as both an end goal and as a tool for healing. Saleem encourages clients to bring changes from within and engenders a sense of self-trust in the people he works with. Saleem believes clients have inner strength and an innate ability for compassion toward themselves and others. He encourages them to focus on self-worth and self-esteem. When clients are struggling with their addiction, Saleem reminds them that sobriety is not only possible but within their reach. He teaches traditional coping skills as well as techniques for relaxation and self-reflection.